The Keep Boutique

Beautiful in both interior and product, The Keep Boutique is dedicated to seeking out the best sustainable and ethical clothing that you can love forever.

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Style and sustainability go hand in hand at The Keep Boutique, with both in joint first place for importance. The concept for the shop came about in 2012 when owner Kate Richards was on a quest to fill her own wardrobe with more sustainable and ethical clothing — a journey that ended and began with the opening of The Keep. As the name suggests, The Keep Boutique is all about gorgeous, unique clothes that you can keep and cherish forever, not just for a season.

A haven for those of us who are obsessed with individuality and the uncommon, the shop itself is full of rustic, chic charm. Your next fashion find might be hanging from a tree branch or a ladder, plants climb the shelves and, of course the main attraction of the clothes, will bring your wardrobe aesthetic to life — whether that be beautiful recycled paper earrings, a new jumper to cosy up in during the Winter months, or a stunning dress for an all-important night out. They seek out brands that have true integrity and, very often, an incredible backstory to go alongside. With the stories behind the clothes and suppliers plus new fresh styles that help the planet, there is a real element of discovery within The Keep. It is a warm, friendly shop and you’ll come out with a smile on your face from both the conversation and the inevitable purchase you’ll have made.

Seeking out and promote fashion brands with true integrity, whilst carefully curating the selection to ensure style comes first. Kate Richards, Owner

Basic Info

Telephone: 0207 924 0867
Address: 32 Granville Arcade
Coldharbour Lane
London
SW9 8PR
Website: thekeepboutique.com
Opening Hours:
Mon 10:00am-18:00pm
Tue 10:00am-18:00pm
Wed 10:00am-18:00pm
Thu 10:00am-18:00pm
Fri 10:00am-18:00pm
Sat 10:00am-18:00pm
Sun 11:00am-18:00pm